AI-POWERED MEDITATION PLANS

OpenTV - Reimagining the TV Experience

COMPANY

NagraVision

ROLE

UX Designer

PLATFORM

TV, STB, Mobile, Web

YEAR

2023

Project description

OpenTV is NAGRAVISION’s multi-platform TV experience bringing together live TV, VOD, search, playback and personalization. I focused on simplifying complex viewing journeys while creating a consistent, scalable experience across devices.

The Challenge

How might we make a complex Pay TV ecosystem feel as simple and intuitive as modern streaming experiences?

Users navigate across Live TV → Guide → VOD → Search → Recommendations → Playback, while operators need flexibility to support different brands and content ecosystems.

My Role

I worked across:

  • UX strategy & interaction design

  • Information architecture & user flows

  • Content discovery and navigation

  • TV-first interaction patterns

  • High-fidelity UI design

  • Multi-device adaptation

  • Design system and component design

  • Usability validation

UX Approach


01 - Simplify

Reduced cognitive load through clearer hierarchy, navigation and contextual actions.


02 - Design for TV

Designed around the 10-foot viewing experience with readable typography, clear focus states and remote-friendly interactions.


03 - Make Content the Hero

Structured the experience around Discover → Explore → Understand → Decide → Watch.


04 - Keep Actions Contextual

Brought actions such as Watch, Resume, Preview and Save closer to the content, reducing unnecessary navigation.



Key Experience

Discover → Explore → Select → Understand → Watch

A streamlined journey helps users move from content discovery to playback with fewer interruptions.

Multi-Platform Design

The core experience remained consistent while adapting interactions to each platform:

TV / STB → Focus-driven
Mobile → Touch-first
Web → Mouse & keyboard

Outcome

Simpler content discovery and navigation

More contextual actions throughout the journey

Consistent experience across devices

Scalable patterns for different operators

Content-first approach to TV UX


My Contribution

I worked across the experience from information architecture and user flows to interaction design and high-fidelity UI, focusing on making a complex Pay TV ecosystem feel simple, intuitive and content-driven.